eMenu F&B Sales & Strategy Report
July to October 2025
Explore the insights and achievements from your eMenu across your three venues.
Features Live :
- Online Ordering & Payment
- Allergen & Dietary Requirement Filter
- Multi-Language
Venues Live:
- In Room Dining
- The Tavern Table Service
- Halfway House Pre-Order
This report highlights key performance metrics, customer satisfaction trends, and strategic recommendations to further enhance your guest experience and improve sales further next quarter.
Executive Summary
£61,183
Total Combined Revenue
Across all venues, July-October
1,589
Total Orders Placed
Strong digital adoption and guest confidence
£38.5
Average Order Value
Reflecting premium positioning
65%
October Growth
Month-on-month revenue increase
Our digital ordering solutions are integral to the Cameron House guest experience. Premium pricing models are highly effective, with guests consistently investing in unparalleled quality and convenience. Performance has been strong in peak months however October performance for Tavern and Half Way House dropped due to seasonality.
1
IRD Cameron Recovery
Strong October rebound with £11,108 revenue, demonstrating resilient demand for in-room dining excellence after seasonal adjustment.
2
Tavern Cameron Excellence
Exceptional consistency maintained with stable £13K+ monthly revenue, a cornerstone of guest satisfaction.
3
Halfway Cameron Premium Growth
Rising average spend despite reduced footfall indicates successful premium positioning and enhanced guest experience.
Further to F&B improvements, the team have been working with Jonathan who advised on building a new email notification feature to notify him when a printer has an issue. This has now been built and we will continue improvement initiatives with your team to drive success at Cameron House.
Monthly Revenue Trends (July - October)
The monthly trend analysis highlights the significant recovery of IRD in October and the sharp decline in The Tavern's revenue during September and October, which should be investigated further.
Monthly Performance: Comparative Analysis
This detailed monthly performance analyses your digital dining platforms: In-Room Dining (IRD) Cameron, The Tavern, and Halfway House. We are providing data-driven insights into your consistent growth, operational excellence, and unwavering commitment to luxury and meticulous service.
1
IRD Cameron Trajectory
Following July's testing phase, August established baseline performance with 160 orders. October's 65% revenue increase demonstrates strong recovery momentum and guest confidence in the enhanced service offering.
2
Tavern Cameron Consistency
Held stability with £13K+ monthly revenue across peak months. The venue has established itself as a reliable revenue driver with strong guest loyalty and repeat visitation patterns.
3
Halfway Cameron Evolution
Despite reduced footfall in October, average spend increased 20% to £18.13, indicating successful premium positioning and enhanced value perception amongst discerning guests.
Culinary Excellence: Guest Favourites Driving Success
Dive into our dynamic menu analysis, revealing the star dishes that not only tantalize taste buds and delight your guests, but also consistently fuel revenue and foster repeat visits across your unique venues. These invaluable insights empower us to continuously elevate your offerings, ensuring your patrons always savor their beloved meals and experience seamless access to culinary perfection.
IRD Cameron: Top Performing Items
Analysis of IRD Cameron data reveals the Cheeseburger & Chips as a consistent high-performer, showing a progressive increase in monthly purchases from 41 to 57. The Slow Cooked Beef Ragu Pasta recorded 66 purchases, indicating strong seasonal popularity, particularly in late summer. The classic Club Sandwich sustained its appeal with 85 purchases, while the Triple Cooked Chips maintained its position as a preferred premium accompaniment with 74 purchases.
Tavern Cameron: Key Menu Drivers
At The Tavern, Koffmann's Fries emerged as the highest volume item with 216 purchases, reflecting significant guest preference. The Tavern Smash Burger consistently performed as a core menu item, logging 121 purchases. Crispy Buttermilk Goujons demonstrated strong potential with 78 purchases recorded in August, and Halloumi Fries show an emerging trend as a popular vegetarian option, indicating growing demand in this category.
Halfway House Cameron: Premium Selections
At Halfway House, the Artisan Smoked Salmon Bagel proved highly popular with 75 purchases, underscoring its appeal as a gourmet breakfast or lunch option. The Gourmet Charcuterie Board recorded 58 purchases, suggesting a strong preference for shared premium experiences. The Seasonal Berry Tart maintained its position as a favoured dessert with 42 purchases, reflecting a consistent demand for high-quality sweet treats. The Espresso Martini also performed well as a premium beverage with 60 purchases.
Performance Insight: The consistently high volume and steady progression of the Cheeseburger & Chips at IRD Cameron and Koffmann's Fries at The Tavern confirm their role as key revenue drivers and guest-favourite anchors. This provides every reason to push these dishes further through our online three-course offer and to use the featured-item option to make them even more visible, maximising their proven appeal and reinforcing the brand’s culinary strengths.
Elevating Digital Dining: Strategic Revenue Enhancement
Visual Menu Enhancement
Strengthen the impact of the digital and physical menus by elevating the photography and overall visual presentation of top performing dishes, including the Cheeseburger and Chips and Koffmann's Fries. High quality imagery does more than make a menu look appealing. It shapes guest perception, communicates flavour and value instantly, and reduces hesitation during the decision making process.
Strong visuals act as a silent salesperson. When guests can clearly see texture, portion size, and quality, it creates appetite appeal and builds immediate confidence in the choice. Industry data shows that well executed food photography can increase order likelihood by up to 30 percent, effectively turning casual browsing into decisive buying.
Combo & Pairing Offers
Introduce strategic three course bundles such as “Starter + Main + Dessert” at IRD Cameron and curated sharing-style pairings like “Fries + Goujons Sharing Board” at The Tavern. These combinations do more than simply package items together; they create a guided guest journey that encourages exploration of higher margin dishes, increases perceived value, and simplifies decision-making.
Thoughtfully designed bundles tap into guest psychology by framing the offer as a better deal, which can lift Average Order Value (AOV) by 15 to 25 percent. They also allow you to spotlight signature dishes, balance portion sizes across courses, and create a more premium dining experience.
Limited-Time Promotions
Implement seasonal specials and chef’s features during quieter periods to actively stimulate demand and create a sense of urgency among guests. These limited-time offerings not only attract attention but also provide an opportunity to showcase premium or experimental dishes that may later become permanent menu items. By strategically timing promotions around key seasonal trends, events, or low-traffic periods, venues can smooth revenue fluctuations and maintain consistent guest engagement.
Featured Items
Use the Featured Item slot to spotlight the highest performing dishes and maximise their impact at each venue. At IRD Cameron, the Cheeseburger and Chips should be prioritised for enhanced visibility, while at The Tavern, Koffmann’s Fries serves as the hero item. Rotating in other top performers at each location, such as the Slow Cooked Beef Ragu Pasta or Club Sandwich at IRD Cameron and the Tavern Smash Burger or Crispy Buttermilk Goujons at The Tavern, keeps the menu fresh while reinforcing each venue’s culinary strengths. Featuring these items at key decision points guides guests toward trusted, high value choices, increases conversions, and supports higher Average Order Value.
New Features: Powering Future Growth
1
• WhatsApp led conversations reach a 98 percent open rate compared with 35 percent for email and deliver a 14 percent upsell conversion rate
• Saves more than 16 minutes of service time per guest by handling common questions and requests
• Presents personalised room upgrade offers at pre-stay based on room availability
• Captures guest feedback during and after their stay so issues can be resolved in real time
• Provides fully branded messaging written in a natural and engaging style
• Recognises returning guests across WhatsApp and enriches marketing data with clearer guest profiles
New Reconciliation Tool
Achieve enhanced financial visibility. Sales and Stripe Reconciliation Reports provide precise comparisons of expected vs. received payments, critical for financial control and accurate auditing.
Updated Reporting
Identify high-yield menu items and track sales performance via daily/monthly reports. This data facilitates strategic menu engineering, dynamic pricing, and optimised stock control, improving profitability and RevPAR.
New SMS Tool
Enhance In-Room Dining with real-time SMS alerts for new orders (both to customers and IRD team). Ensures prompt service and superior communication. Cost: under £13/month based in current volume.
Updated Features Spotlight
Advanced Dietary & Allergen Management Now Live
Guests can instantly filter dishes by allergen/dietary requirements. This improves safety, enhances guest confidence, and streamlines service efficiency, leading to higher satisfaction.
Live Order Manager Advanced Search
Our forthcoming filtration system for the Live Order Manager will help IRD find orders faster by searching items such as the last 4 digits of a card or name in one unified search box.
New Bespoke Development Delivered For You
Printer Notifications (Jonathan Request) To Improve System Stability
New development was completed to notify Jonathan when a printer is offline.